VOLVO PRAM

2017 // 8 weeks

A fictive and individual project at KTH

THE TASK

The project was to develop a product to be set in a service for a specific brand, Volvo. 

THE IDEA

A service that cares for the family, made for the people who cares about others. A product made for lasting as well as ageing with the user, giving the user the feeling of owning the product. And more importantly, a safe product caring for the child. 

 

This picture is made and owned by Volvo

 

INSIGHT

 

When expecting your first child parents are preparing for everything. The service of Volvo Care is created to be a support in this life-changing episode and to be solving issues for the parent before they happen. 

PLANNING

585

UNSAFE

The dark environment of Sweden is creating a hostile and unsafe feeling for the users when walking in the traffic.

1000

INSIGHT

THE PRODUCT

By using a layer of cork as handle and changing this layers between users the product gets a new feeling for each user in the same time as the product is aging with the different users.  

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