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SERVICE DESIGN, RESEARCH

HUMAN-CENTERED DESIGN, BRANDING

INDUSTRIAL DESIGN, CONSTRUCTION

SERVICE DESIGN, BRANDING, CIRCULAR ECONOMY 

LET'S TALK

2018 // 20 weeks // 2 people

Master theses project in collaboration with Malmö call center & Transformator design

THE TASK

Guide Malmö Call Center to handle the ageing population of Sweden and the growing pressure on elderly care.

THE APPROACH

Use a Service design approach to envestigate the needs and behaviors of different parties within and outside of the service. 

THE IDEA

Designing a service to help people to create new relations when the old ones have faded.

 

THE SERVICE TODAY

INSIGHT

LONLINESS

The alarm was developed to take care of the elderly who experienced unforeseen situations. But it was clear for the operators at Malmö Call Center that a lot of elderly experience involuntarily loneliness. Understanding what loneliness is, how it affects us and what factors of ageing makes us more likely to experience involuntarily loneliness was a big part of the project.   

INSIGHT

SOCIAL COMMUNITY

Several elderly see their old relations fade, this can be because of friends getting dementia or passing away. In situations like this, the best treatment has shown to be a community one can belong to. 

INSIGHT

TECHNOLOGY AS A BARRIER 

Getting older means new needs.  A lot of the information needed to handle these needs are found on the internet and therefore requires some technological experience. Although the technological experience differs a lot for each user, meaning the help needed might be there just not found by the one in need. 

ÄLDREGUIDEN

The link between involuntary loneliness and a social community

The primary need for this need group was to find social community, meaning not only someone to talk to but also a community to belong to, people to be around. And all around in Malmö, these communities was found just not by the elderly in need, therefore the service was developed to make it easier for the elderly to find these communities. Furthermore, the service was designed to make the step between loneliness and the outside world smaller by designing the service with reference to John T. Cacioppo’s EASE model.

THIS ILLUSTRATION OF THE SERVICE IS MADE IN SWEDISH

Gösta och Britta firar Guldbröllop och har till hösten planerat in en kryssning längs Hurtigrutten.
Men ibland blir det inte som man tänkt sig. Innan de hann med sin resa fick Britta cancer och gick bort.
Gösta känner sig ofta ensam och lämnad. Värst av allt är det på kvällen då far tankarna runt och han vill ha någon att prata med. Ikväll gör ångesten att han aktiverar trygghetslarmet.
Efter en längre pratstund nämner Gösta en saknad efter ett socialt sammanhang. Något som får honom att tänka på annat
Efter lite övervägning bestämmer sig Gösta för att besöka Dalstugan och Roger informerar berörda parter.

CONTACT

+46 76-86 58 007

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